She Doesn't Know

Recent global events brought onto the social surface major concerns about social freedoms. We experience a major paradox where millions of people are forced to stay home and fall in with the extensive propaganda and nakedly lies by the majority of governments worldwide. At the same time we spend most of our time with everything but questioning and reclaiming these suspenseful freedoms. Hypnotised from social networks, tv and state allowances we are close to forget the real meaning of freedom and accept this new reality as the norm. Moreover and sadly for many, they have become comfortably numb by trading the meaning of freedom with the meaning of consuming. To consume is the new freedom, to consume is the only freedom. You can feel like a king or a queen for a day just by buying stuff you don’t need from the Internet and for a bonus you are allowed to take the dog out twice a day for a shit. You are also being watched, tracked and observed by new technologies which they examining your reactions and shape your personality in order to make you to consume more and keeping you in state control. Rarely, you find some cracks in your house walls and manage to get a glimpse from the world outside. But growing fear or apathy rising from a life with a unsettled future, prevents you to break them and step outside. This reality is harder to be accepted as an adult because you compare it with the past. Then you think about younger people with no past to compare and you agonise about how smooth but devious transition this could be for them. It can easily lead to a generation in total thrall to big states and multinational companies.

Video coming soon